-- Obi-Wan Kenobi
Star Wars (the whole series) demonstrates the fact that most people believe that some kind of Divine Force is at work in or around them. If there really was such a Power, it would make sense to seek that Power diligently until we find it/him/her until we know it/him/her unequivocally.
If there was such a Power, it would make sense to worship it/him/her. However, though many believe in a higher Power, most people prefer to worship themselves.
" 'Elijah went before the people and said, "How long will you waver between two opinions? If the LORD is God, follow him; but if Baal is God, follow him.' But the people said nothing.' "